Until the development of the internet, traditional marketing was the only option to promote products and services. This technique involved marketing through printed media, such as billboards, posters, etc. With the advent of broadcast communication, television has become the most powerful medium of advertising. Later, the internet came, and the whole marketing communication process has changed. Brands and businesses have started using digital channels such as websites and social media for marketing and advertising. This is the new age of marketing, called digital marketing.
Traditional marketing is still relevant today. A TV commercial or a magazine advertisement could still create an immediate impact on the audience. Traditional marketing makes products and services more memorable to consumers. Then why has digital marketing taken over the majority of the marketing space?
The Perks of Using Digital Marketing
Traditional marketing is a way of showcasing products and services to a semi-focused audience. On the other hand, digital marketing is all about having an online presence. It demands the digital presence of people, brands, and commodities.
Digital Marketing is cost-effective.
Traditional marketing media like newspapers, television, magazines, etc., require immense cost and effort. In digital marketing, there is no trouble advertising for millions of people. A newspaper or poster advertisement for 10 lakh people demands more effort and money than simply posting it on social media.
Wider Reach
The all-inclusive presence world-wide is the main advantage of running a digital marketing campaign. The possibility of reaching all these people in a short period of time is what makes digital marketing so incredible. Traditional marketing can only focus on a particular area, country, or city. Even broadcast communication has its limitations when it comes to reaching a million people in a short span of time.
Brand Visibility
The success rate of traditional marketing is limited. Digital marketing includes SEO, SMM, PPC, and other forms of content marketing techniques to promote your business. The brand visibility rate is much higher than traditional methods of marketing.
Engagement is High
There is no feedback communication in traditional marketing. But with the use of the internet, people can talk about business and get immediate feedback from potential customers. It leads to more leads and boosts the business.
Customization
Digital marketing campaigns can be customized based on consumer behavior or target audience preferences. Segmentation, targeting, and positioning are things that only digital marketing can claim.
There are many other merits to digital marketing. In fact, the perks of digital marketing are exceptionally higher when compared to traditional marketing. Things like high conversion rates, sharing capacities, advantages of interconnected gadgets, etc. make digital marketing the most desirable marketing tool for modern businesses.
In digital marketing, advertising or marketing messages are delivered through websites, emails, mobile apps, search engines, social media, and many more. The most popular digital marketing techniques are already ruling the marketing environment.
- Search engine marketing
- Content marketing
- Influencer marketing
- Mobile marketing
- Display advertising
- Email marketing
- Affiliate marketing
- Audio/ video marketing
Content marketing is one of the essentials of digital marketing. It involves creating and distributing content in the form of text, pictures, and multimedia. In B2C, content marketing means the exchange of information through social media posts, blog articles, and videos. The latest trend in digital marketing is the influencer marketing technique. It involves partnering with influencers, celebrities, or social figures who have an existing audience. Influencers use different social media platforms to communicate with their fans or loyal followers. Some of the most popular social media platforms for influencer marketing are Instagram, YouTube, Snapchat, Tik Tok, and Facebook.
Digital marketing is the modern day of marketing. It is both essential and inevitable. It comes as no surprise that digital marketing is overpowered when the majority of mankind uses the internet. The Internet is the smartest innovation so far, as is digital marketing.