#influencers – MyHaulStore

How to Grow Your Social Media Profile?

8 July 2022 No Comments

Having a good social media profile is equal to more online exposure. It helps you connect with your audience and improves your digital reputation. Your social media profile is the first one that shows up on the Google SERP when someone searches for your name (unless you are already a celebrity or someone with a popular page associated with you). Similarly, if you are a brand, you need digital attention from the right people to grow your business. So, building an effective social media profile is mandatory for brands, influencers, and others.

You need the best social media profile so that your target audience can engage with your content. There are ways to grow your followers, subscribers, and audience for your profile. The organic way is to maintain consistency, choose the right platform, content optimization, active engagement with the audience, and many more.

Choose the Right Channel

The very first and most important decision is to find the right channel for your growth. There are many social media channels and concentrating on every platform at the same time might not be a good idea. It’s more wise to understand where your audience is at. Do some research based upon your area of interest and the audience demography in that particular niche. Be it on Facebook, Instagram, YouTube, Twitter, or Tik Tok, you need to know where I am going to find a strong digital space with all my advantages as well as limitations.

Profile Optimization

You might already have an account or have managed to maintain an account with the normal amount of social following and interactions. The next thing is to optimise your social media profiles. It starts with simple steps like uploading a good profile photo, video, or logo. And make sure to follow the social media parameters, like for Twitter, the photo should be 400px by 400px. Optimize the bio, description, attach relevant links, add discoverable keywords; these are all part of the page optimization.

Maintain the Consistency and Purpose

There are profiles that post on a daily basis but still fail to engage with the audience. On the other hand, daily posting does get results if done with a purpose. Also, the publishing frequency doesn’t matter if the content is inspiring, helpful, and actionable. So, know your best time to publish social media posts and do it with consistency and purpose.

Follow Other Profiles

To extend your reach, you may follow other relevant profiles and brands from the same industry. If you are a brand, you shouldn’t be doing the same with competitor brands. But on a personal level, connecting with others is good for profile growth. Share their stories and posts to add value to the conversation and engagement.

Engage with the Audience

Your audience is your first priority. It’s for them that you are creating content, so engaging with the audience should be a big yes. Two-way communication with the audience is a great way to build a strong profile. You can respond to their personal messages and comments and like their comments. This provides good digital acceptance among the target audience and helps to grow the profile.

Collaborate with Others

Another great way of building a strong profile is by collaborating with other profiles. If you are an influencer, collaborating with other influencers helps in a great engagement ratio. Working with micro-influencers provides an authentic following and extends reach.

Consider growing your profile as an add-on to yourself. When you have a quality profile in all areas, including content, profile appeal, and optimization, then you will automatically drive a quality number of followers. So continue finding values for the profile by trying the most creative methods.

Influencer Marketing

Should Startups Try Influencer Marketing?

4 July 2022 No Comments

Startups and emerging businesses always have to face competition from other startups as well as established brands. The majority of startups that fail in their first years fail due to a lack of competency, limited funds, and resources. Well established brands and businesses maintain their success and keep a dynamic strategy for the marketing environment. For new businesses and startups, first they have to create an audience. So attracting the right people towards the business is their first challenge. Later comes engaging with them and converting them into loyal customers.

Today, as the marketing trends have taken shape in digital form, the business strategies have also been advanced. Influencer marketing is the best way to acquire new customers for your startup business. Influencers have a large audience of trustworthy fans and followers. By choosing influencer marketing, you can get people to trust your business. For emerging businesses, micro-influencers are the best choice. You can drive the best results through micro-influencers, and it is the most cost-effective form of startup influencer marketing. As the business environment seeks innovative marketing strategies, 90% of marketers have agreed that they find ROI from influencer marketing better than any other conventional marketing strategy.

Most startups don’t have a huge marketing budget and think influencer marketing is out of their reach. But the trick is to adapt strategies that meet your needs and budget. Through influencer marketing, startups are able to achieve the brand awareness they desire. The perks of choosing micro-influencers over celebrities for your startup business are:

Increase customer loyalty.
Drive leads and improve sales.
Reach a more targeted audience.
Increase brand awareness.
Improve brand advocacy.

On the other hand, startups are not advised to run influencer marketing campaigns without clear objectives. Nobody wants to lose time and money on something irrelevant without clear goals. Finding the right influencer is the only thing you need to worry about when you decide to choose influencer marketing for your emerging business. Choosing the right influencer can boost your brand and campaign far more than you expected.

Unlike conventional marketing methods, influencer marketing directly reaches your target audience. The process of influencer marketing is super organic and it provides a genuine approach to business results. Influencer marketing also helps to build brand trust and authority. This is because of the strong fan following the influencers have. They have built a strong, concrete relationship with their followers. When you choose an influencer, you can get the trust and credibility that the influencer has developed over time. Their followers become your first audience, so the chances of getting potential customers from the community are high.

Influencer marketing is a marketing technique that involves social figures from a particular niche. For your startup business, make sure you set the marketing goals and leverage the startup influencer marketing campaign. If done properly, influencer marketing can be much more cost-effective than expected, and this will help your brand or business make a breakthrough and become established in the market.

Influencer Marketing

Scope of Influencers in the current situation

21 June 2022 No Comments

Why do influencers exist? What is the scope of being an influencer in the current situation? These are some of the questions that people seek answers to on social media. The answer is simple: influencers exist because they represent a community of people who belong to a common niche or area of interest. So influencers exist because we, as digital users, are active on social media.

The scope of social media influencer marketing has increased since the pandemic. The latest survey of influencers from the country’s top cities shows that 50% of them fall under the age group of 18–24, followed by 24–30. This indicates that the youth of today can influence, inspire, and are able to make change. Most of the influencers are youngsters, and it’s empowering.

Influencers have the power to influence the purchasing decisions of their audience. Influencers are social relationship assets with whom brands are willing to collaborate to achieve their marketing objectives. More than 45% of the world’s population are actively involved in social media usage. The majority of these digital natives look to influencers to guide them and assist them in making decisions. People depend on influencers such as vloggers, Youtubers, bloggers, and podcasters for a day-to-day call to action. The scope of influencers in the current scenario is inevitably strong.

Industry experts, professional advisors, leaders, academic experts, and journalists are also referred to as influencers. They gain respect due to their position, experience, and qualifications. The line between conventional media and social media is blurring. As a result, opinion leaders are building their online reputations. Those who already have an active social following are able to make concrete statements in the digital space as well, just like they were doing in an offline setting.

However, an influencer must possess the best communication skills and engage with the followers. Their ability to transfer knowledge makes them the catalyst in the consumer’s decision-making. And this decides what scope they have in the modern environment.

There are issues with influencer marketing, such as a lack of authenticity, oversaturation, fraud, etc. But despite all that, there are ways influencers can benefit society. They are part of an impactful digital trend. They are the outcome of social media’s equalizing power. In a digital world, people get to decide whom they should follow. This would result in the growth of a diverse influencer marketing culture that would better reflect society. Gaming influencers, fashionistas, and mental health influencers express a diverse range of identities and areas of interest.

Influencers are strong social media figures with loyal followers. They are able to easily attract attention and make people aware of important causes. Climate change, war, famine, women’s empowerment, all these issues get notified on social media and the part influencers play in this is crucial. Recently, David Beckam handed over his Instagram account to a Ukrainian doctor in the city of Kharkiv. He has also urged his followers to donate to UNICEF to support war-affected regions. This is an excellent example of what influencers are capable of and what the scope of each and every emerging influencer in the modern world would be.

Influencer Marketing

How to Become a Successful Influencer?

3 June 2022 No Comments

Have you ever looked at a content creator’s social media profile and thought to yourself, “Oh, this is interesting; I could be one.” Well, influencers and content creators rule over social media nowadays. In fact, you can not be online for a day without having an encounter with at least one influencer. With the transitory growth of social media, people are more determinative about a career in content creation. Similarly, they are certain about the scope of influencer marketing and how brands desperately seek influencers from their niche.

The largest percentage of youth (from Millennials and GenZ) are curious about how to start a career as an influencer. They are increasingly seeking all the resources they could have in order to pursue their dreams, especially the youth of GenZ. They are hard-working, pragmatic, financially-minded, and politically progressive. The question is how to become a successful influencer. It is natural for amateurs to think that content creation is all about doing videos. Well, fundamentally, yes, you need to have videos or some sort of content to begin with. But building a community of devoted followers is not an easy job. There should be a consistent effort from the content creator.

Influencers are social media personalities with an engaged social following. They could be celebrities with a huge number of fan followings or local content creators with loyal and engaging social followings. For fans, influencers are their role models, and they will do anything that their favorite influencer recommends. Influencers are often considered authority figures and experts in a particular niche. Money and fame are the two main factors that drive the attention of youth towards social media influencer careers. Money comes from various sources, like marketers, brands, ads, etc. And fame will be there once you are an established influencer or content creator. After all, people love the power of influencing others.

Just like any other profession, you require talent and hard-work in order to excel as an influencer. At the same time, there are certain rules and strategies that would guide you towards success.

Find Your Niche

Do you want to be an influencer? Then create a business account or channel, but before that identify your area of interest. Nowadays, you are allowed to choose one or more categories from fashion, lifestyle, travel, beauty, food, sports, gaming, entertainment, health, and fitness. It is important to choose what you love and are genuinely interested in. Once you choose your niche, try to stick with it. You are also allowed to experiment with your content. But to have that privilege, first you need to be an established influencer.

Select Your Platform

First, you decide what type of content you want people to see. Now decide where you want to show your content. Choose whether you want to be an Instagram influencer or a Youtuber. Find your medium of communication as well. Be a blogger or vlogger, it’s all up to you. But certain platforms might be better depending on your niche. For example, if you want to be a travel vlogger, YouTube could be a better choice since people spend more time on Youtube watching long videos.

Establish Your Aesthetics

The way your profile or content is perceived improves your personal brand recognition. The way your page looks, its colour, layouts, etc are important. If you are a vlogger, the way your video starts, its camera angles, presentation, narration, everything defines you as a personal brand. So make sure you establish your own aesthetic for your content.

Pay Attention to the Audience

When you start something new, people are going to criticize you. You decide to be a content creator, and you may see your own friends teasing you and laughing at your videos. After all, a certain group of people choose to hate you no matter how good you are. On the other hand, you will definitely cultivate a large and genuine audience. Listen to them, pay attention to your legit audience. As an influencer, you need to create content that your audience wants. You may have to pay attention to the comments and messages you get for your content. It’s beneficial to have a strong rapport with your fan base.

These are the fundamental rules or guidelines you need to follow if you want to be in the social media influencer game. There are many external factors you need to consider while starting your social media influencer career. You must maintain consistency with your content. Take a particular time frame to upload your content and stick with that schedule. This will keep the audience anticipating your next video or post. Respond to your followers often to create a strong engagement. Going live, running giveaways, collaborations with other influencers, etc. are other strong ways to connect with your audience. If you really want to be an influencer, start today.

Influencer Marketing

Hate Speech on Influencers

3 June 2022 No Comments

Some of us are terrible at not being judgemental. We as that part of the audience have a declined tolerance. We as that part tend to violently disagree with whatever content that goes against our ideologies and tastes. What makes us so hateful against people on social media? Especially celebrities and influencers?

We are exposed to a constant stream of information on social media, while most of the young generation have a clear digital identity. So the digital presence and information overload could cause the way this generation is being evolved. Or, let’s say this is what gonna reflect the core of what we are. So consider online spaces as a reflection of society. Earlier, individuals used to hold back particularly biased opinions in fear of societal backlash. These opinions have very recently found their space online. As a result, hate speech and polarising content have maximized on the internet. In this constantly evolving digital space, what we require for smooth communication is the critical skills to filter and navigate. We have heard about toxic influencers, now it’s time to talk about toxic social media users and hate speech on influencers.

Influencers are shape-shifting the social media marketing space through a variety of content ideas. What they are doing is content creation either for a strong digital identity or brand awareness. If the content is not biased, then they should rightfully be proud of what they are doing. But the amount of young people spending time online has spiked and literally they are living their lives online. The constant drive for attention and recognition is there, but seeing unrealistic lifestyles of others could trigger at least some of the audience. There is another part of us (The audience) that is frustrated with the existing lifestyle. That part of us neither likes ourselves nor others. Hence, just a post of an influencer could trigger us. The difference between an influencer and a toxic user is the way they look at social media. An influencer has understood the scope and possibilities of social media. They have a constant thirst for success and evolution. How to make the content better, and how to raise the brand identity or digital presence are some of the things that an influencer looks up to. While the toxic user is as simple as a toxic user. They are cyberbullies and sexists. A toxic social media user does not understand views, likes, claps, and praise. A toxic user only understands views and fights.

For any influencer, being exposed to any form of hate speech is painful. In the process, they might be able to overcome this negativity but it does affect a part of themselves. The feeling of being attacked will affect their self-worth and self-esteem and will impact their mental well-being in many ways. So any direct hate must be taken very seriously just like an offline/ real hate crime.

Social media firms have recently been inclined to make social media a safe environment. The cry for censorship and wanting to create a pleasant social media environment have proliferated. Users (Or influencers for that matter of fact) have the option of blocking certain types of comments. Hate speech on influencers is something that needs to be completely resolved. This is not only affecting the influencer’s mental well-being but also the process of creating quality content.